1. Let us place ourselves in an economy where the level of the MTNP, the average rate of profit on capital, which is sufficient to establish or maintain full employment, is known.
This is the case if the conditions for the full exercise of the
2. Let us consider three groups of legal-entity-enterprises, according to the level of their profitability over the previous seven years.
In the first group, the level of profitability is significantly lower than the level of the TMNP">TMNP. In the second group, the level of profitability is significantly higher than that of the TMNP">TMNP. In the third group, the level of profitability is of the same order of magnitude as the level of the TMNP">TMNP.
3. The price level at which the enterprises in the third group sell is sufficient.
But this is not sufficient to establish the dispersion of direct rates of return of the same affiliation in each of the enterprises in the third group.
4. Within a legal-entity-enterprise, persistent inequalities in direct profitability of the same ownership indicate that the least profitable sales are subsidized by the most profitable sales.
As a general rule, comparisons of the profitability of the same affiliation do not indicate these internal subsidies, nor do they allow them to be quantified. The smaller the subsidies, the closer prices are to their sufficient levels.
5. Loss of outlets can be avoided by voluntarily reducing inequalities in direct profitability of the same membership.
In a regime of massive subsidization of underprofitable sales by over-profitable sales on supply open to competition, the latter sooner or later has the effect of reducing over-profitability. It may then be too late to raise the profitability of the sales that have been subsidized. This trap is all the more formidable as the most profitable margin production is often the least profitable. A general management, failing to commit itself to practising and having practised within the enterprise the distinction between profitability and profitability, is exposed to doing in good faith the opposite of what would be the healthiest: investing more in the least profitable but most profitable margin production, extricating itself from the most profitable but least profitable sales after having sought to make them more profitable.
6. The evolution of its sales structure becomes indifferent to an enterprise that manages to equalize its direct profitability from the same ownership.
Whether the customer base of such an enterprise increases or decreases its purchases on a particular section of its offer has no effect on the profitability of the entire offer. This is one of the main conditions under which enterprises make the highest level of their social contribution.
7. Entrepreneurship that wants to be fair, without integrating into its management the conditions under which an enterprise's prices are sufficient, relies too much on its good feelings.
An enterprise that is verbally managed to make as much profit as possible may in fact be managed, year after year, to achieve as closely as possible the final result objective established by its general management at the beginning of its process of budgetary decisions and setting objectives. If in this enterprise, the slightest dispersion that brings its sales prices closer to their sufficient levels is allowed, then its management is likely to prove to be fairer for everyone (customers, employees, shareholders in capital) than where the banners of the "social and solidarity economy" and "fair trade" fly at the bow and stern of the ship.